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Browse guides, learn about question types, explore templates, and master the SegmentOS platform.
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Distributing your survey
Share your own survey with a public link, embed it on your site with iFrame or JavaScript, or print a QR code — and export responses for analysis.
Question types
An overview of every question type in SegmentOS — choice, scales, text, media, and more — with guidance on when to use each.
Getting started with SegmentOS
New to SegmentOS? Learn how to create your first survey from a template or from scratch, then publish, share, and view results.
What's new in SegmentOS
What's new in SegmentOS: live result segmentation, automatic insights, driver analysis, AI open-text themes, shareable reports, and custom branding.
The survey builder
A full walkthrough of the SegmentOS survey builder: add and reorder questions, group them into sections, set logic, format, and launch.
Using templates
Browse the SegmentOS research template library, preview what's included, and start a study from a proven, ready-to-field template.
Buying responses from the audience panel
Buy verified survey responses from the SegmentOS audience panel: set demographic targeting, estimate cost and sample size, place an order, and track approval.
Translations
Build multi-language surveys: add languages, translate questions manually or with AI, and let respondents see the survey in their browser language automatically.
Plans and pricing
Compare the SegmentOS Free, Premium, and Pro plans. See what each tier unlocks, the Free survey and response limits, and how to upgrade.
Troubleshooting
Fixes for common SegmentOS issues: responses not appearing, can't publish or launch, plan limits, panel order status, and survey link or sharing problems.
Survey best practices
Write effective, unbiased surveys: clear questions, balanced answer options, smart question order, the right length, and tactics for getting high-quality responses.
Van Westendorp pricing study, explained
A Van Westendorp pricing study asks four price questions to find the acceptable price range for a product, and SegmentOS has a ready-made template.
How to calculate a customer loyalty score
Calculate a customer loyalty score from a 0-10 recommendation question: subtract the percentage of detractors from the percentage of promoters.
Likert scale: definition, examples, and when to use it
A Likert scale measures attitudes on an ordered agreement range, usually 5 or 7 points from strongly disagree to strongly agree. See examples and uses.
Segmenting your results
Click any answer to re-segment your whole results dashboard in real time and compare a group to everyone else.
How to run a brand awareness survey
A brand awareness survey measures how well people know and recall your brand using aided and unaided questions. SegmentOS has a ready-made template.
Qualitative vs quantitative research
Quantitative research measures how much and how many with numbers, while qualitative research explores why through open-ended responses. Learn when to use each.
How to calculate survey sample size
Calculate survey sample size from your confidence level, margin of error, and population. See the formula, a worked example, and practical rules of thumb.
Survey Templates Guide
Explore all available survey templates and find the right one for your research goal.
Audience Targeting & Pricing
Understand how audience targeting works, what demographics are available, and how pricing is calculated.