Survey Templates Guide

Survey Templates

SegmentOS offers research-backed templates for common survey types. Each template includes pre-configured questions, structure, and settings.

Available Templates

Brand Research

• Brand Awareness — Measure unaided/aided awareness and brand recall.
• Brand Perception — Understand how your brand is perceived across attributes.
• Brand Tracking — Monitor brand health metrics over time.
• Brand Diagnostic — Deep-dive into brand strengths and weaknesses.

Product Research

• Concept Test — Evaluate new product or feature concepts.
• Product Testing — Gather feedback on existing products.
• Pricing Research — Understand price sensitivity and willingness to pay.
• Conjoint Analysis — Trade-off analysis for feature/price combinations.

Customer Research

• CSAT (Customer Satisfaction) — Measure satisfaction with products or services.
• Ad Testing — Evaluate advertising creative and messaging.

UX Research

• Usability Testing — Evaluate website or app usability.

Employee Research

• Employee Satisfaction — Measure workplace satisfaction and engagement.

Custom Surveys

Prefer to start from scratch? Choose the Blank / Custom option to build a survey with no pre-filled questions.