Templates are pre-built surveys with industry-standard questions and quality controls already in place. They're the fastest way to launch a rigorous study. This guide shows how to find, preview, and use one.

When to use it

Reach for a template when your goal matches a common research method — measuring brand awareness, tracking satisfaction, testing a concept, setting a price, or checking in with employees. Every template ships with a question set, an attention check, and (where relevant) a screener with built-in disqualification logic, so you can field with confidence.

How to start a study from a template

  1. Click New Study to open the Choose a research template screen.
  2. Filter by category using the tabs: All templates, Brand, Product, Customer, or Employee.
  3. Each card shows the category, plan tier (Free or Premium), question count, and approximate length in minutes. Click a card to select it.
  4. Click Preview template to open the detail view and review the description and the What's included highlights.
  5. Click Use this template to continue, then choose how you'll field the survey.
  6. You'll be guided through a short setup (for example, entering your brand name and competitors), then dropped into the builder where you can customize anything.

Available templates

  • Brand: Brand Awareness, Brand Perception, Brand Tracking (Premium), Brand Diagnostic (Premium)
  • Product: Concept Testing, Product Testing (Premium), Pricing Study using Van Westendorp (Premium), Conjoint Analysis (Premium)
  • Customer: Customer Satisfaction, Ad Testing (Premium), Website & UX Feedback (Premium), Loyalty Score, Post-Purchase Survey, Event Feedback, Customer Exit Survey (Premium)
  • Employee: Employee Satisfaction (Premium), Employee Pulse

Tips & best practices

  • Use the Preview template screen's What's included list to confirm the survey covers what you need before committing.
  • Recurring methods like Brand Tracking, Employee Pulse, and Loyalty Score are designed to run on a regular cadence so you can compare results over time.
  • Prefer a clean slate? Choose Start from scratch instead on the preview screen, or Start blank on the template chooser.
  • After selecting a template you can add, remove, or reword any question in the builder.

Plan availability

Free-tier templates are available to everyone. Templates marked Premium require a Premium or Pro plan; on the Free plan they appear locked and prompt an upgrade. Free accounts can create up to 5 surveys total.

Related