Audience Targeting
When you choose to purchase respondents, SegmentOS connects you with panel providers to reach your target audience.
Targeting Options
- Country — Select the country where respondents should be located.
- Age Range — Define minimum and maximum age requirements.
- Gender — Target specific genders or leave open.
- Income Level — Filter by household income brackets.
- Employment Status — Target employed, self-employed, unemployed, etc.
Additional Demographics
Depending on the selected country, additional demographics may be available:
- Education level
- Ethnicity
- Marital status
- Parental status
B2B Targeting
Business-to-business targeting is available for select countries. B2B audiences cost 3-4× the standard rate due to the specialized nature of professional respondents.
Pricing Factors
Your total cost is calculated based on:
- Base cost per complete — Varies by country
- Sample size — Number of completed responses
- LOI (Length of Interview) — Longer surveys cost more
- Number of questions — More questions increase cost
- Field period — Faster turnaround costs more
- Additional targeting — Each demographic filter may add cost
Cost Calculator
Use the Price Calculator in the sidebar to estimate costs before launching.